MORE FOR LESS!
Pick 3 shades from our 34 shades and create your own bundle. Check out our Trio of Tamasha!
Every Low Price has a Human Cost
Thank Goodness! Our Products will never be cheap!
As we think about how we create the future we wish to see in the world, let us first take a moment to reflect on the current state of the consumer goods industry. Only if we know where we are can we know where we aim to go.
To be more precise, we have purchased 100% more items of clothing this year than we did just 30 years ago and we wear those pieces on average only seven times before getting rid of them.
In order to get the lower prices we have turned to cheap material: polyester, a plastic made from fossil fuels. Today polyester makes up more than 50% of all clothing. This turns out to be problematic for two primary reasons: first, polyester is non-biodegradable, so every bit of the stuff that has been produced is still with us today. Second, polyester, along with its other synthetic family, requires enormous energy to manufacture.
As a result, 10% of the world’s total carbon footprint comes from the apparel industry (as a comparison, the entire aviation industry is 2%). Apparel is also the second largest polluter of fresh water globally.
How are we doing our part?