The 2000s have seen the skincare and makeup industry grow beyond our imagination. Makeup has gone from being a luxury to a necessity for many; for some, it is an expression of self and for others, a passion. The rise of makeup artists and influencers on Instagram and Youtube has made it easier than ever to keep up with the latest trends. With just one quick search on youtube, one can find countless tutorials on how to master a look.
Today’s generation is not only more trendy but also more conscious of the products they are using. Consumers today are more mindful about the ingredients not just in terms of what is good or bad for their skin but also the planet. A number of brands have taken the steps to formulate Vegan, Cruelty Free, Paraben Free, Organic and Sustainable products and of course, we at Trazenie weren’t gonna lag behind.. “Vegan”,“Organic”, and “Cruelty-Free''; With these terms becoming more and more common on social media, it can be easy to feel lost. Let us take a closer look at some of these buzzwords:
1. Vegan Skincare and Makeup
Veganism is about so much more than just a diet; it is a way of life. Veganism in the beauty industry is based on the underlying belief that all creatures, including animals should not be used as a commodity. The right to not be tortured isn’t just for humans, it is also for animals. Vegan Skincare is hence, devoid of animal ingredients and even animal derived by-products. Some commonly used animal ingredients to look out for are Beeswax, Honey, Squalene, and Glycerine among many more.
2. Cruelty-Free Beauty
Cruelty-Free beauty is different from Vegan Beauty in the sense that none of the ingredients or the products themselves are tested on animals before, during or after the manufacturing process. Organisations that provide Cruelty-Free certifications also ensure that any third party involved in the manufacturing and distribution process of the product also does not test on animals prior to sale. To do our part, we at Trazenie do not supply our products to countries that mandate animal testing.
PS: An important point to note is that a vegan product does not ensure it is also cruelty-free. These two certifications do not go hand in hand; you would be surprised to know how many vegan products may be tested on animals or sold to countries that require products to be tested on animals. At Trazenie, each one of our products is lab tested to ensure high quality. We are also currently in the process of ensuring our products are dermatologically tested.
3. Natural Skincare
The term “Natural” in the world of beauty is extremely tricky. The broad definition of natural makeup and beauty suggests that the end products are formulated with ingredients that are derived from nature i.e. plants, animals and minerals.
Natural Skincare and Beauty is extremely unregulated which is why experts are skeptical about products that are marketed as a part of the natural beauty movement. Fun Fact: A “Natural” label on a product can mean as little as the ingredient of the highest concentration being natural; the product might still contain ingredients that are not 100% natural. It is in your best interest to do ample research before purchasing a “natural” product.